The Google Analytics 360 Suite offers an open platform that integrates seamlessly with your digital advertising solutions, such as DoubleClick, AdWords, and other third-party platforms. So you can immediately use your insights to optimize your advertising.
Google Attribution 360, part of the suite, gives you a true picture of all your marketing channels. Layer on seasonality, economic conditions, and other external factors to get the most complete picture of your marketing’s impact.
Quickly spot opportunities and present actionable information. With credit assigned to every touchpoint in the customer journey, Google Attribution 360 allows you to get granular in your analysis and create highly accurate models.
Create more relevant advertising by using Google Analytics 360 to analyze your conversion data. Then push your audience lists to integrated Google media solutions such as the Display Network. The result? You’ll deliver highly-targeted, personalized messages to the users who are most likely to convert.